Adoptive Families, the award-winning national adoption magazine, is the leading adoption information source for families before, during, and after adoption.


Media Kit

"Adoptive Families magazine is a must-have for every adoptive family, an excellent source of information, encouragment, practical advice and inspiration. Long after the adoption is finalized, Adoptive Families magazine delivers real answers about adoption to parents and their children."Susan Soon-Keum Cox, Vice President of Public Policy and External Affairs, Holt International Children's Services

"AF is such a wonderful and invaluable resource. Your thoughtful articles stimulate much discussion in my network of adoptive moms here in Canada."Coleen Clark, Ontario, Canada

"I just wanted to thank you for your wonderful magazine. While I was waiting to adopt Adoptive Families was a great source of inspiration. Looking at all these wonderful families created by adoption touched my heart and gave me the courage to continue. Thank you again for your fantastic publication."Ellen Fickes, Bowling Green, VA

"When I receive Adoptive Families Magazine I can't wait to sit down and read it. Thank you so much for giving adoptive families a forum for discussing issues of concern to us."Susan Tombrello, Littleton, CO

Reader Profile

Adoptive Families readers are well-educated parents who are intensely involved in adoption and family life.

College graduate 88%
Post-graduate degree 40%
Household Income:
Less than $35,000 7%
$35,000 – $60,000 27%
$60,000 – $85,000 23%
$85,000 – $110,000 25%
Above $110,000 18%
Median $85,352
Gender/Marital Status
Female 97%
Currently married 81%
Adoption Status:
Waiting to adopt 23%
Planning second adoption 61%
Adopted within last year 18%
Adoptive parent 88%
Adoption professional 6%
Age of children in household
Birth – 1 26%
1 – 2 56%
3 – 5 30%
6 – 8 24%
9 – 12 9%
13+ 3%
Reader's Adoptions
Adopted an infant 72%
Adopted a toddler 26%
Adopted a child over 3 3%
Adopted internationally 54%
Adopted transracially 28%
Involvement with Adoptive Families Magazine
Extremely/Very satisified 88%
Recommend magazine to others 95%
Save their issues 80%

download full Media Kit in PDF format (1 mb)

Child Development, Family, Health, and Education Research

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